Apprl

“Our idea is to connect the best online retailers, bloggers, style makers and online magazines into a connected experience through smart & simple tools.”

Assignment

Analyze the entire communication from website login-flow to e-mails and share thoughts on the business model.

The presentation

It is divided in 3 main parts:

  1. Conversion improvements
  2. Traffic acquisition
  3. Business model

Conversion improvements especially focuses on increased sign-up rates, providing relevant content and re-engagement.

A quick analysis of the traffic acquisition showed a large potential in keyword optimization and more blog cooperations.

The last part truly looks at the business model that is highly connected to the sign-up and purchase flow of the website. Small tweaks there could lead to a huge increase in sign-ups and therefore potential customers that are especially crucial when running a indirect monetization company.

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