Lapetite Childcare

Assignment

The job is to design a mobile landing page for marketing purposes. This page is for Childcare service: http://www.lapetite.com. The most important Goal of this mobile page is to generate calls, so to get the visitor to use the click 2 call function and call our services. A call is considered a conversion.

The page you will create need to have a flat design, imply emotional trust and create a comfortable connection with the visitor (parent of a child looking for childcare services in their area) with clear information element and naturally lead toward the call to action, the sign up.

Here are the functionality for the page:

  • Optimize for mobile user, very light and responsive.
  • Heavily focus on click to call conversion
  • Offer opportunity to leave your email to be contacted later if the user can’t call now.

The Landing Page

Header Childcare Page

Childcare Page 2nd screen

Remarks

  • The blue header is sticky, so will remain on the bottom when scrolling
  • The CTA is an input field that will provide a success message filled out
  • The note inside the CTA uses social pressure as a conversion element

Review

“Christian provided quality input and was available to improve the design until complete satisfaction. Recommended Freelancer!”

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