“It’s My Styl is the individual-style app for everyone with a passion for fashion and craving for clothes”
Analyze the entire communication from website to e-mails and app as well as share thoughts on the business model.
It is divided in 4 main parts:
- Volumes & their quality
- Business model
- In-app Conversions
The app acquisition part takes a deeper look on the data and explains how to increase volumes & their quality
Within the business model there is quite a big potential to increase app usage by eliminating the mandatory sign-up and allowing users to browse through the functionality beforehand.
The next part about the In-app Conversion takes the conclusions from the business model talk further by presenting a new way of designing the first time user experience (FTU) to decrease early churn and increase adoption.
For better campaigning, the initial focus was put on E-mail improvements and new ways of targeting push notifications especially suiting the purpose of the It’s my styl app.