Category Archives: Growth

4 Steps to Successfully Grow Your App

Thousands of Startups are failing every year due to missing growth and many more struggle to keep up the pace.

Here is the solution – the  4 Stages of Growth:

1. Positioning
  1. Select niche
  2. Identify key benefits
  3. Draft attractive headlines
  4. Use in communication
2. Acquisition

How to convert users for free in a consistent and repeatable way

  1. Growthhacking
  2. Content Marketing
  3. SEO (deeplinks are indexed by Google)
  4. ASO
  5. Referrals
  6. customer service
    1. Attribution (Which channel they come from)
    2. Deeplinks (company: branch)
3. Activation


  1. First 30 seconds
  2. Onboarding plan
    1. progressive onboarding
4. Retention


  1. Mobile Marketing Automation
    1. Personalize
    2. Schedule
    3. Messaging
    4. A/B-Test
  2. Push
    1. Don’t ask in the beginning
Let's move this forward
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3 Steps to Defining Your KPIs

Bootstrapping your Startup? Responsible for Growth?

This could be a nice guide for defining your KPIs and measuring the right data. Here are 3 easy steps to get going:

1. Visualize your funnel



2. Create 3 Categories



3. Start thinking about it and involve your team

Get started on your own, think about questions like:

  • Do I need to know where my traffic comes from?
  • Is it good to know how many installations I have in different timeframes?
  • What is needed to “activate” my users, meaning what’s the first action I want them to take?
  • How do I measure engagement?

Done that and filled out the table? Book a meeting with the key stakeholders, present your findings and get their input, thoughts and suggestions.

A fully developed KPI list