3 Steps to Defining Your KPIs

Bootstrapping your Startup? Responsible for Growth?

This could be a nice guide for defining your KPIs and measuring the right data. Here are 3 easy steps to get going:

1. Visualize your funnel



2. Create 3 Categories



3. Start thinking about it and involve your team

Get started on your own, think about questions like:

  • Do I need to know where my traffic comes from?
  • Is it good to know how many installations I have in different timeframes?
  • What is needed to “activate” my users, meaning what’s the first action I want them to take?
  • How do I measure engagement?

Done that and filled out the table? Book a meeting with the key stakeholders, present your findings and get their input, thoughts and suggestions.

A fully developed KPI list

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